More
    HomeBusinessThe Mirage on the Las Vegas Strip to Close for Renovations and...

    The Mirage on the Las Vegas Strip to Close for Renovations and Rebranding

    Published on

    Las Vegas, NV – On Wednesday, July 17, a significant chapter in the history of the Las Vegas Strip will come to an end as The Mirage Hotel and Casino closes its doors. This iconic establishment, known for its Polynesian-themed architecture and pioneering role in transforming Las Vegas into a world-renowned entertainment destination, will undergo extensive renovations and rebranding under the new ownership of Hard Rock International.

    A Storied Legacy

    The Mirage opened its doors in November 1989, developed by Steve Wynn and his company, Mirage Resorts. At the time, it was the most expensive hotel-casino in history, with a construction cost of $630 million. Its success marked the beginning of a new era in Las Vegas, characterized by larger-than-life resorts and a focus on attracting not just gamblers, but families and tourists from around the globe. The Mirage set the standard with its lavish design, impressive volcano show, and a wide array of entertainment options.

    For over three decades, The Mirage has been synonymous with luxury and innovation on the Strip. Its white tigers, Siegfried & Roy performances, and the iconic volcano have become indelible parts of the Las Vegas experience. The resort has hosted countless celebrities, events, and millions of visitors, earning a special place in the hearts of many.

    Transition to Hard Rock International

    The transition marks a new chapter for the property. Hard Rock International, a company with a deep history in the entertainment and hospitality industry, purchased The Mirage from MGM Resorts International in a deal that reflects the changing landscape of Las Vegas. Hard Rock plans to invest heavily in the property, modernizing its facilities while retaining the entertainment-centric ethos that has defined both brands.

    The renovation will involve a comprehensive overhaul of the existing infrastructure. Plans include the introduction of new dining options, updated guest rooms and suites, revamped casino floors, and the addition of Hard Rock’s signature music memorabilia. The exterior will also see significant changes, with the introduction of the brand’s signature guitar-shaped hotel tower, which promises to become a new landmark on the Strip.

    A Fond Farewell

    As The Mirage prepares to close its doors, there is a palpable sense of nostalgia among its long-time patrons and employees. The final weeks have seen a surge in visitors eager to experience the resort one last time. Many are taking this opportunity to bid farewell to the beloved institution, capturing memories and revisiting favorite spots within the property.

    “We’re all going to miss The Mirage,” said one long-time visitor. “It’s been a part of our family vacations for years. But we’re also excited to see what Hard Rock has in store.”

    Looking Ahead

    The Mirage’s transformation into Hard Rock Las Vegas is expected to be completed in phases, with the first phase slated to open in late 2025. This reimagining promises to bring a fresh energy to the property, aligning with the dynamic and ever-evolving spirit of Las Vegas.

    While the closing of The Mirage marks the end of an era, it also heralds the beginning of a new one. As Hard Rock International takes the helm, the property is poised to continue its legacy of entertainment, excitement, and luxury, ensuring that it remains a cornerstone of the Las Vegas Strip for years to come.

    In the grand tradition of Las Vegas, where change is the only constant, The Mirage’s transition to Hard Rock Las Vegas is a reminder that the city’s greatest strength lies in its ability to reinvent itself, offering new experiences while honoring its storied past.

    Latest articles

    The Boring Company Expands Vegas Loop to Reach Off-Strip Resorts

    The Boring Company, founded by Elon Musk, has made significant progress on its ambitious...

    McGregor vs. Chandler: UFC Showdown Set for June 29, 2024, in Las Vegas

    The UFC is gearing up for a monumental event as Conor McGregor and Michael...

    The Colorado Avalanche and Dallas Stars are set to face off in a crucial Game 5

    The Colorado Avalanche and Dallas Stars are set to face off in a crucial...

    SPOCOM Sets the Stage for Las Vegas Debut at M Resort Spa Casino

    After years of meticulous research, enthusiastic discussions, and meticulous planning, SPOCOM is thrilled to...

    More like this

    The Boring Company Expands Vegas Loop to Reach Off-Strip Resorts

    The Boring Company, founded by Elon Musk, has made significant progress on its ambitious...

    McGregor vs. Chandler: UFC Showdown Set for June 29, 2024, in Las Vegas

    The UFC is gearing up for a monumental event as Conor McGregor and Michael...

    The Colorado Avalanche and Dallas Stars are set to face off in a crucial Game 5

    The Colorado Avalanche and Dallas Stars are set to face off in a crucial...